International Marketing and Sales Communication

Program director: Prof. Daniela Corsaro


The Master’s course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master’s degree in line with the strengths of IULM University, multidisciplinary, practical approach, and ability to anticipate market changes. You will have the unique opportunity to specialize abroad at two European Universities leader in global marketing and communication: Universidade Europeia IPAM ( and Universidade Europeia IADE (Faculdade de Design, Tecnologia e Comunicaҫão in Lisbon.
The 5-month path is completed with many field projects assigned by companies, which include rewards and incentives of different kind, field trips and an internship of six months.

Key Facts 

  1. Our solid and business oriented approach:
  2. An effective method, that leverages the enormous potential of an hands-on-approach experience, both in class and companies;
  3. International Faculty staff, with professors and managers from all over the world;
  4. Soft skills development together with digital competencies development.


The course is divided into two modules and three laboratories.

International Marketing:

  • Analyzing customer insights in global markets
  • Advanced marketing strategy
  • International branding
  • International trade marketing
  • Managing sustainability in global chains
  • International Corporate Reputation
  • Economics and Finance for Marketing & Sales
  • Servitization and new marketing trends
  • Sustainable Development Goals (SDG)
  • The Internationalization of Made in Italy

International Sales Communication:

  • Intercultural communication
  • Sales management & neuro-selling
  • Relationship selling for global business
  • International retail selling
  • Project Management of Innovation
  • Luxury Management
  • Budgeting and Business Plan

Soft Skills Laboratory:

  • Storytelling across boundaries
  • Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
  • Creative leadership
  • Individual & cross-culture team coaching
  • Public Speaking

Digital Marketing Laboratory:

  • Analytics & big data for marketing & sales
  • Data sensing & visualization
  • Social media marketing & omnichannel experience management
  • Marketing automation, CRM and Artificial Intelligence
  • Digital Communication Management
  • E-commerce strategy

Cross-cultural Laboratory:

  • EMEA (Europe, Middle East, Africa) & Russia
  • APAC (Asia Pacific) & India
  • NORTH AMERICA (Canada, USA) & LATAM (Latin America)


Italian Students

8,000.00 €

International Students

11,712.00 €



IULM University, in collaboration with Banca Popolare di Sondrio, supports high-level specialist training with specific financial assistance formulas and subsidized loans. For information, interested parties may apply directly on campus at the central office, contact the bank by phone +39 (02) 818 8861 or write to

Special concessions are also provided for Companies and Institutions that enroll two or more employees in the Masters or Courses.

Study Awards

Economic incentives

Partner companies will sponsor scholarships on a competitive basis for teams that stand out in carrying out their project work.

In the fourth edition:

• A scholarship of 5,000 sponsored by KANTAR for the best team that will develop an “Insight to Action” project, aimed at increasing the performance of companies leader in the consumer goods market.
• A scholarship of € 3,000 sponsored by Yourbiz for the best team that will  develop innovative strategies aimed at increasing the brand awareness and the leads of the Demand Generation Service and DAM Method.
• A scholarship of €3,000 sponsored by Buzztech for the best team that will carry out a Sentiment Analysis project based on social media listening and viewing data.
• A scholarship of €3,000 sponsored by YEG! for the best team that will develop an innovative project of sensorial marketing, in particular of olfactory marketing, based on the association among brands and essences.


Further Projects in the fourth edition:

• The Cimbali Group will engage students in a project aimed at developing an effective go-to-market strategy based on on-line and off-line initiatives.

• HARIBO will launch a project aimed at increasing customers’ engagement on the point of sale while deepening their knowledge of trade marketing strategies.


Training incentives in the previous editions:

• The RepTrak Company promoted a project aimed at developing stakeholder engagement in various sectors by using reputational assets: the best student had the opportunity to carry out intensive business coaching by spending a week alongside the senior vice-president of sales.

• Copernico proposed a project aimed at planning the new co-working space of the future, comparing international cases and making direct observations. Students became part of the ecosystem of an important company that deals with smart working services, they enjoyed the immersive experience within its hubs and had access to unique networking opportunities with managers.


Last year contributed:

• Salesforce, guiding in the process of obtaining certification as a Marketing Cloud expert.

• Yourbiz, guiding in the process to obtain Hubspot professional certifications.

• Dale Carnegie, allowing students to become expert of the relationship selling model.

• CIMASC (Center for International Marketing & Sales Communication – IULM University) allowing to obtain a certification as an expert in sales transformation.

Program info