International Marketing and Sales Communication

Program director: Prof. Daniela Corsaro

Presentation

The Master’s course allows you to develop integrated marketing, communication and sales skills at an international level. An innovative master’s degree in line with the strengths of IULM University, multidisciplinary, practical approach, and ability to anticipate market changes. You will have the unique opportunity to specialize abroad at two European Universities leader in global marketing and communication: Universidade Europeia IPAM (https://www.ipam.pt/en/lisbon) and Universidade Europeia IADE (Faculdade de Design, Tecnologia e Comunicaҫão https://www.iade.europeia.pt/en) in Lisbon.
The 5-month path is completed with many field projects assigned by companies, which include rewards and incentives of different kind, field trips and an internship of six months.

Key Facts 

  1. Our solid and business oriented approach:
  2. An effective method, that leverages the enormous potential of an hands-on-approach experience, both in class and companies;
  3. International Faculty staff, with professors and managers from all over the world;
  4. Soft skills development together with digital competencies development.

Program

The course is divided into two modules and three laboratories.

International Marketing:

  • Analyzing customer insights in global markets
  • Advanced marketing strategy
  • International branding
  • International trade marketing
  • Managing sustainability in global chains
  • International Corporate Reputation
  • Economics and Finance for Marketing & Sales
  • Servitization and new marketing trends
  • Sustainable Development Goals (SDG)
  • The Internationalization of Made in Italy

 

International Sales Communication:

  • Intercultural communication
  • Sales management & neuro-selling
  • Relationship selling for global business
  • International retail selling
  • Project Management of Innovation
  • Luxury Management
  • Budgeting and Business Plan

 

Soft Skills Laboratory:

  • Storytelling across boundaries
  • Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
  • Creative leadership
  • Individual & cross-culture team coaching
  • Public Speaking

 

Digital Marketing Laboratory:

  • Analytics & big data for marketing & sales
  • Data sensing & visualization
  • Social media marketing & omnichannel experience management
  • Marketing automation, CRM and Artificial Intelligence
  • Digital Communication Management
  • E-commerce strategy

 

Cross-cultural Laboratory:

  • EMEA (Europe, Middle East, Africa) & Russia
  • APAC (Asia Pacific) & India
  • NORTH AMERICA (Canada, USA) & LATAM (Latin America)

Costs

Italian Students

8,000.00 €

International Students

11,712.00 €

Informations

Informations

IULM University, in collaboration with Banca Popolare di Sondrio, supports high-level specialist training with specific financial assistance formulas and subsidized loans. For information, interested parties may apply directly on campus at the central office, contact the bank by phone +39 (02) 818 8861 or write to info@popso.it.

Benefits
Special concessions are also provided for Companies and Institutions that enroll two or more employees in the Masters or Courses.

Program info

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