The Master’s program, delivered entirely in English, offers a specialized learning path designed to develop integrated competencies across Marketing, Sales, and Communication, with a strong international outlook.
Fully aligned with the core pillars of IULM University—multidisciplinary and hands-on approach—the program is tailored for individuals who aspire to understand and effectively navigate the ongoing transformation of global markets. In today’s business environment, where the boundaries between sales, marketing, and communication are increasingly blurred, the ability to break down silos and generate impactful, business-driven solutions is essential.
The program is based on over 300 hours of teaching and stands out for its blend of academic excellence and managerial expertise, with courses delivered by internationally recognized faculty and industry professionals. A key feature is the extensive use of project works based on real business challenges, developed in collaboration with global partner companies and often accompanied by merit-based awards and incentives. The learning experience is further enriched by field visits and an optional 3–6 month internship, providing participants with the opportunity to consolidate their skills and successfully apply them in a professional context.
The course is divided into two main modules and three laboratories.
International Marketing:
International Sales Communication:
Digital Marketing Laboratory:
Soft Skills Laboratory:
Cross-cultural Laboratory:
Classes are held from Monday to Thursday, from 9:00 AM to 5:00 PM, including a one-hour lunch break.
The classroom experience is complemented by numerous company-based project work activities, field visits, an optional 3–6 month internship, and an international study tour in Lisbon—an immersive opportunity to engage with a dynamic and innovation-driven business environment.
IULM University, in collaboration with Banca Popolare di Sondrio, supports high-level specialist training with specific financial assistance formulas and subsidized loans. For information, interested parties may apply directly on campus at the central office, contact the bank by phone +39 (02) 818 8861 or write to info@popso.it.
Benefits
Competitive study awards are available and currently being finalised for teams that demonstrate outstanding performance in their
project work.
Group Enrollments For multiple participants from the same organization, the following discounts are available:
IULM University, in collaboration with Banca Popolare di Sondrio, supports high-level specialist training with specific financial assistance formulas and subsidized loans. For information, interested parties may apply directly on campus at the central office, contact the bank by phone +39 (02) 818 8861 or write to info@popso.it.
Benefits
Competitive study awards are available and currently being finalised for teams that demonstrate outstanding performance in their
project work.
Group Enrollments For multiple participants from the same organization, the following discounts are available: