Made in Italy, Behind the Scenes (Univ.)admin2022-12-05T15:04:51+02:00
The MMIE master’s degree aims to provide participants with an immersive experience of the Design, Fashion and Food sectors: three main assets of “Made in Italy”. The training course develops around the knowledge of the three sectors in terms of genesis, current situation and outlook on the future in the post-pandemic era. The master’s course illustrates the birth of Made in Italy around the three sectors, how it has developed in Italy and in foreign markets, and which are the direct and indirect competitors. The topics provide a complete view in terms of stage and behind the scenes.
The master aims to provide an in-depth knowledge of Made in Italy in the three reference sectors Fashion, food and design, explaining which are the direct and indirect competitors and which are and will be the customers at a global level. In fact, Z – Gen requires a paradigm shift in terms of product/service offer and fruition and this has an impact on Made in Italy organizations and processes.
The Master is mainly addressed to all those who want to cover professional roles in the Design, Fashion and Food sectors with the exception of staff and pure Design roles. Since Made in Italy companies belong to the segment of big corporations as well as to SMEs and Start-ups, the course will include in-depth analysis of the three realities in order to understand the profound differences and facilitate a more informed choice for one’s future career.
Vanni Codeluppi – IULM University, Milan
Manuela De Carlo – IULM University, Milan
Emanuela Mora – ModaCult, Cattolica University, Milan
Sofia Gnoli – IULM University, Milan
Bernard Cova – Kedge Business School, Bordeaux-Marseille
Karine Berthelot-Guiet – Directrice du CELSA, Université de Paris-Sorbonne
Oscar Farinetti – Founder of Eataly (TBD)
Nicola Farinetti – CEO of Eataly
Francesco Morace – Future Concept Lab
Lucia Nadal (Group Marketing Director of Design Holding B&BItalia)
Simona Baroni – Group PR and Communication Director Dolce e Gabbana)
Rita Airaghi – Director Ferrè Foundation
Stefania Lazzaroni – General Manager Altagamma Foundation
Aurelio Magistà – Journalist la Repubblica
Curricular internships lasting 3/6 months and will be in Italian companies in the relevant sectors. As an alternative to the internship, students can work on an entrepreneurial project (start-up) supported by a mentor (for a fee).