Project Description

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    Unit 1: Innovation Strategies for Luxury Business (16 hours):
    Overview of new trends and challenges in the sector: how sustainability, digitalization and multiculturality have reshaped entrepreneurial practices.

    Unit 2: Luxury Communication and Entrepreneurship “Made-in-Italy” (16 hours)
    Full immersion into the communication approach of “Made-in Italy” strengthened by a global vision of the luxury industry and those managerial skills required to operate profitably in the sector.

    Unit 3: Building effective online communication and presence in luxury (16 hours)
    A detailed overview of new practices and tools in online communication to build a marketing approach for a luxury brand based on effective digital narratives.

    Unit 4: Luxury touch in client service (16 hours)
    An interactive experience to develop the interpersonal skills required to interact effectively with clients and foster a luxury touch in the customer relationship, in partnership with Dorchester Collection Academy,

    Unit 5: Expert Talk (16 hours)
    A series of expert talks and actual business case studies, recorded and available on demand for participants during the program.

    Unit 6: Field Project (16 hours)
    Final assignment based on group work in partnership with a company leader in one of the sectors covered in the lectures.

    • Bachelor’s degree in any discipline / 3-years professional experience
    • High motivation and aptitude for an intensive work pace, professional challenges and international experience
    • Some previous work experience desirable
    • English proficiency

    Applications close: 29 th October 2021
    Classes: 12 th  – 14 th  November 2021; 26 th  – 28 th  November 2021; 10 th  – 12 th  December; 2021; 17 th  December 2021; 14 th  – 16 th  January 2022; 22 th  January 2022 (final project presentation) from 9 am to 6 pm.

    • Full master: 9.000 €
    • Single module: 1.800 €
    • Individual business coaching 2.000 €

      FOR MORE INFORMATION COMPLETE THE FORM


      of IULM University and the cookie policy* of this website.

      * With reference to letter C) of IULM University's privacy policies, otherwise "receiving communications – via email/newsletter – about events or initiatives promoted by IULM University."


      I consentI do not consent