Master in International Marketing & Sales Communication

MASTER INTERNATIONAL MARKETING & SALES COMMUNICATION

This is your chance to take part in the only executive education course that allows you to develop complementary marketing, communication and sales skills for the international scene.

Indeed, global markets are complicated—and that means the best managers have to take a broad view, adapt to change and turn diversity into a business development opportunity.

This course will give you the tools to analyze client needs across numerous markets. You’ll learn how to adapt communications to different cultures, negotiate complex sales and develop global social media marketing strategies.

It’s an innovative course that features all of IULM University’s strengths: it’s cross-disciplinary, it’s hands-on, and it’ll teach you how to anticipate market changes.

Direction: Prof. Luca Pellegrini, Prof. Daniela Corsaro

Coordinator: Anna Bulgheroni

GOALS

Modern markets are globalized, convergent and multicultural—and this requires sophisticated, cross-cutting managerial capabilities.

The goal of IULM’s executive education course in International Marketing & Sales Communication is to produce professionals with the skills to resolve marketing, communication and sales issues through the creation of client-focused value chains.

Lessons will be taught by both Italian and foreign professors. The course also includes fieldwork, business games and a sales pitch competition.

The course will feature the active participation of a number of company partners, both in the teaching itself and through internship opportunities.

PROGRAM

The course is divided into two modules and three laboratories.

International Marketing:

Analyzing customer insights in global markets
Advanced marketing strategy
International branding
International trade marketing
Managing sustainability in global value chain

International Sales Communication:

Intercultural communication
Sales management & neuro-selling
Relationship selling for global business
International retail selling

Soft Skills Laboratory:

Storytelling across boundaries
Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
Creative leadership
Individual & cross-culture team coaching

Digital Marketing Laboratory:

Analytics & big data for marketing & sales
Data sensing & visualization
Social media marketing & omnichannel experience management
Marketing automation, CRM and Artificial Intelligence

Cross-cultural Laboratory:

EMEA (Europe, Middle East, Africa) & Russia
APAC (Asia Pacific) & India
NORTH AMERICA (Canada, USA) & LATAM (Latin America)

Study Tour in California and Internship

STUDY TOUR & INTERNSHIP

The Innovation Study Tour will take place in California and include a variety of experiences: workshops at Salesforce headquarter in San Francisco, visit to companies in Silicon Valley and also the opportunity to follow classes at the University of Southern California (USC) in Los Angels.

USC is a leading University in the field of neuro-management; there, scholars will also work on a real company project along with foreign students.

Travel and accomodation expences will be covered by the Master.

The Master will end with an internship abroad or in Italy according to the student’s desire.

CAREER PROSPECTS

International marketing manager;
Growth manager;
International Product Manager;
International Trade Manager;
Country Manager;
Global Sales Manager;
Key Account Executive;
Business Developer;
International Communication & Brand Manager;
International Buying Manager;
Customer Experience Manager;
Sales & Marketing Manager;
Communication specialist for International Sales.

Duration: 5 months + study tour + internship.

Application deadline: 20th of December 2019

COSTS

Total amout for UE students: € 7.800 + VAT

Total amount for no-UE students: € 11.420

INCENTIVES & AWARDS

Business incentives

The best student in the Sales Management project’s competition will be awarded by Reputation Institute: for one week the student will place side by side with the Vice President EMEA of Reputation Institute. They together will visit clients in Europe and the student will have chance to make real business presentations in front of customers. Full expenses covered, experience included in cv and job reference by the VP.

Learning incentives

The two students who will stand out in the soft skills laboratory will have the opportunity to take part for free in the prestigious Dale Carnegie‘s Generation.Next program, a leadership course aimed at developing the skills necessary to achieve your professional goals and growth, and maximize your potential.
Salesforce will offer you the opportunity to get the certification as Marketing Cloud Specialist.

Economic incentives

Buzzdetector will sponsor a scholarship of €3.000 + vat for the best student in the data sensing & visualization lab.
YOURBIZ, company specialized in demand generation, marketing & sales management, will sponsor a scholarship of 3.000 euro to be assigned to the best student in practicing international digital marketing.
The company Mapadore will offer a scholarship of €3.000 + vat to be assigned to the best team in developing a marketing automation project for a SaaS (Software as a Service) industrial company.

CONTACTS

IULM University, via Carlo Bo 1, 20143 Milan – MM2 Romolo

Tel: +39 02 89 141 2311

Fax: +39 02 89 141 2371

Email: info.sdc@iulm.it

Project Description

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