Project Description

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    MASTER INTERNATIONAL MARKETING & SALES COMMUNICATION

    This is your chance to take part in the only executive education course that allows you to develop complementary marketing, communication and sales skills for the international scene.

    Indeed, global markets are complicated—and that means the best managers have to take a broad view, adapt to change and turn diversity into a business development opportunity.

    This course will give you the tools to analyze client needs across numerous markets. You’ll learn how to adapt communications to different cultures, negotiate complex sales and develop global social media marketing strategies.

    It’s an innovative course that features all of IULM University’s strengths: it’s cross-disciplinary, it’s hands-on, and it’ll teach you how to anticipate market changes.

    Direction: Prof. Daniela Corsaro

    GOALS

    Modern markets are globalized, convergent and multicultural—and this requires sophisticated, cross-cutting managerial capabilities.

    The goal of IULM’s executive education course in International Marketing & Sales Communication is to produce professionals with the skills to resolve marketing, communication and sales issues through the creation of client-focused value chains.

    Lessons will be taught by both Italian and foreign professors. The course also includes fieldwork, business games and a sales pitch competition.

    The course will feature the active participation of a number of company partners, both in the teaching itself and through internship opportunities.

    The course is divided into two modules and three laboratories.

    International Marketing:

    • Analyzing customer insights in global markets
    • Advanced marketing strategy
    • International branding
    • International trade marketing
    • Managing sustainability in global value chain
    • International Corporate Reputation
    • Economics for Marketing & Sales

    International Sales Communication:

    • Intercultural communication
    • Sales management & neuro-selling
    • Relationship selling for global business
    • International retail selling
    • Made in Italy
    • Project Management of Innovation

    Soft Skills Laboratory:

    • Storytelling across boundaries
    • Complex Negotiation-multicultural contexts, complex projects & manifold interlocutors
    • Creative leadership
    • Individual & cross-culture team coaching
    • Public Speaking

    Digital Marketing Laboratory:

    • Analytics & big data for marketing & sales
    • Data sensing & visualization
    • Social media marketing & omnichannel experience management
    • Marketing automation, CRM and Artificial Intelligence
    • Digital Communication Management

    Cross-cultural Laboratory:

    • EMEA (Europe, Middle East, Africa) & Russia
    • APAC (Asia Pacific) & India
    • NORTH AMERICA (Canada, USA) & LATAM (Latin America)

    The study tour will take place in California and includes several experiences with a strong orientation towards innovation, including workshops at the Salesforce headquarters in San Francisco, Twitter, Google, Cloud4Wifi, IBM Watson West and other Silicon Valley companies. A retail tour is also planned to study new distribution formats and the related intercultural adaptations.

    Travel and accomodation expences will be covered by the Master.

    The Master will end with an internship abroad or in Italy according to the student’s desire or with a projectwork.

    • International Marketing Manager;
    • Growth Manager;
    • International Product Manager;
    • International Trade Manager;
    • Country Manager;
    • Global Sales Manager;
    • Key Account Executive;
    • Business Developer;
    • International Communication & Brand Manager;
    • International Buying Manager;
    • Customer Experience Manager;
    • Sales & Marketing Manager;
    • Communication Specialist for International Sales;
    • Customer Success Manager.

    • Prof. Daniela Corsaro – Direttore Scientifico del Master
    • Prof. Charles Hofacker, Professor of Marketing, Florida State University
    • Prof. Stephan Henneberg, Chair Professor of Marketing & Strategy, Queen Mary University of London
    • Federico Salvitti, Enterpreneur-commercial innovation consultant, New York University
    • Prof. Gaia Rancati, Assistant Professor of Marketing and Neuromarketing – Allegheny College New York
    • Paolo D’Ammassa, CEO Connexia
    • Pietro Guli, Sales Business Development Manager, Coca-Cola Hbc
    • Simone Pizzoglio, Head of BU Finance & Utilities at Doxa
    • Federico della Casa – Country Leader Italia, Salesforce
    • Alessandro Detto – Vice President, Reputation Institute
    • Gian Andrea Facchini – Founder & CEO, BuzzDetector
    • Barbara Chirizzi, Executive Performance Coach
    • Isabella Maggioni, Assistant Professor of Marketing ESCP Europe Business School

    Partner from the first edition of the Master

    GE HEALTHCARE

    University graduates and professionals

    Lessons: full-time.

    Duration: 5 months + internship

    Start: February 14th, 2022

    Closing of registration: September 30th, 2021

    Total amout for UE students: € 8.000 + VAT

    Total amount for no-UE students: € 11.720

    Loans
    The IULM University together with Banca Popolare di Sondrio supports the need for high-level specialist training by allowing the financing of the Masters with specific financing formulas and subsidized loans. For any information contact the bank by phone on 02.8188861 or write to info@popso.it.

    Benefits
    Special concessions are also provided for Companies and Institutions that enroll two or more employees in the Masters or Courses.

    Study Awards

    Economic incentives

    Partner companies will sponsor scholarships on a competitive basis for teams that stand out in carrying out their project work. In previous editions:

    • A scholarship of € 3,000 sponsored by Yourbiz for the best team that will develop a project on generating demand in the btob market.
    • A € 3,000 scholarship sponsored by Buzztech for the best team that will develop a project on listening to social media and viewing data.

    Training incentives

    • The RepTrak Company will promote a project aimed at developing stakeholder engagement in various sectors by using reputational assets: the best student will have the opportunity to carry out intensive business coaching by spending a week alongside the senior vice-president of sales.
    • Copernico will ask you to plan the new co-working space of the future, comparing international cases and making direct observations. You will become part of the ecosystem of an important company that deals with smart working services, you will enjoy the immersive experience within its hubs and you will have access to unique networking opportunities with managers.
    • The Cimbali Group will carry out a work project which involves the development of a marketing plan with innovative content. The winning group will be awarded by the company with training in sensory marketing.

    Last year contributed:

    • Salesforce, guiding in the process of obtaining certification as a Marketing Cloud expert.
    • Yourbiz, guiding in the process to obtain Hubspot professional certifications.
    • Dale Carnegie, will allow you to become an expert on the relationship selling model.
    • Cecoms (Center for Strategic Communication – IULM University) allowing to obtain a certification as an expert in sales transformation.

    CONTACTS

    IULM University, via Carlo Bo 1, 20143 Milan – MM2 Romolo

    Tel: +39 02 89 141 2311

    Fax: +39 02 89 141 2371

    Email: info.sdc@iulm.it

      FOR MORE INFORMATION COMPLETE THE FORM


      of IULM University and the cookie policy* of this website.

      * With reference to letter C) of IULM University's privacy policies, otherwise "receiving communications – via email/newsletter – about events or initiatives promoted by IULM University."


      I consentI do not consent